EU Lifts Travel Restrictions on 11 More Countries Bringing Total to 25
Europe's tourism recovery is set a receive a major boost as the list of safe travel countries grows, including the lucrative outbound market of Canada.
Travel's Reopening and Coronavirus Recovery
The latest news about coronavirus recovery around the world and the reopening of travel and tourism in destinations around the world.
Skift Research subscribers can view the latest data about country-by-country recovery at the Skift Recovery Index. Data about public companies can be viewed at the Skift Health Score.
Tourism Marketers Must Go Bold and Inclusive to Meet New Traveler Priorities
Travelers are increasingly intentional about aligning travel decisions with values. Tourism marketers will have to use all the channels to hit the right tone for the right consumer segment, says a new report.
Don’t Blame Extra Unemployment Benefits for the Hotel Labor Shortage Crisis
The extra $300 in weekly federal unemployment benefits is an easy political punching bag to use to explain away the hotel industry’s labor shortage problems. Want people back? Pay more and market the industry better.
How International Students Won’t Be a Boost for the U.S. Travel Economy This Fall
While the travel exemption opens up opportunities for international students, the U.S. still has a long way to go to accommodate them. It begs the question of how much these students are willing to endure and how much more this will continue to hurt the travel economy.
The Private Equity Firm Behind Some of France’s Smartest Travel Startups
If you're a French travel company right now, you very much want to be on Montefiore's radar, a $2.74 billion fund that's become a kingmaker through the Nov Tourisme fund.
Hawaii Tourism Greeted With About-Face: 70 Percent of Residents Now Support
Hawaii's residents are aware tourism per se is a plus for development, the latest survey shows — but they also want solutions and action. Acting fast is crucial.
Soho House IPO Filing Reveals Plan to Leverage Cool Factor for Better Rent
Nothing in life (and business) is fair. Soho House is able to expand at lower development costs with a special landlord-tenant relationship unavailable to the average mom-and-pop company.
Travel’s Creator Economy Resets for Next Boom
Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.
Renewed LGBTQ Travel Is Focus of Travel Advisors But Not Destination Marketing
It's obviously tremendous for the tourism industry that LGBTQ travelers have been enthusiastic about hitting the road this summer. Imagine how much more revenue destinations could earn if they did a better job of marketing to that community.
Inflight Safety Videos With New Twists Greet Returning Flyers
Airlines are banking on capturing the attention of passengers in more compelling ways, and infusing more brand personalities into their safety videos. One thing is certain: The lines between marketing and safety are blurred at times.