Travel's Reopening and Coronavirus Recovery

Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.

Nearly a year into the pandemic, the world's airlines are still trying to find their footing as historically low numbers of travelers take to the skies. Is vaccinating crews and then making it part of an airline's marketing message one way to jumpstart a travel rebound?

Mallorca's slammed tourism industry could see recovery begin this summer, but there are huge "ifs" — vaccine rollouts, source markets reopening, and the ability to move away from mass tourism. Did moving too quickly add to these uncertainties?

There may be optimism for the recovery, but Accor can’t ignore the multibillion-dollar financial drag the pandemic had on performance last year and how it reshaped the company for years to come.

New Marriott CEO Tony Capuano can't celebrate for long: the world's largest hotel company still faces a long recovery from the global pandemic.

IHG leaders still think their portfolio, heavily focused on mid-priced brands like Holiday Inn Express and the newer Avid Hotels, is more resilient than the competition. The financial figures back their claims.

Flight attendants are the face of an airline at 30,000 feet and the first line of defense, but the pandemic is taking a toll on the workforce. If airlines and the government are committed to recovery, taking care of these frontline workers is key to reassuring public confidence.

The opportunities for steep discounts on hotel real estate from the pandemic are fading, as property owners are increasingly optimistic about what the vaccine can do for summer travel demand.

From sanitizing robots to unmanned ground vehicles, airlines and public facilities in the Middle East have become fixated on innovation. Despite the push for new, contactless tech, travel across the region still couldn't weather the storm of Covid-19.

Work to transform diversity and inclusion, particularly in tourism, takes guts — like South Africa’s groundbreaking new public-private fund for Black-owned tourism projects. It might just be precedent-setting.