As long as leisure and business demand for hotels keeps increasing, those who buy travel for corporations will face tough negotiations for special rates.
Weakening business travel demand, and the impact of ridesharing on the leisure market, is leading to lower rates and decreased revenue for car rental companies.
Sheraton is trying to accomplish a lot: Win "hearts and minds" of business travelers, revitalize a brand, and grow beyond 450 properties — all while its parent company is preparing to merge with another hotel giant.
We are excited to bring our signature Skift coverage of innovation in travel to the corporate travel sector, one of the biggest and most important in the global ecosystem.