Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands.
Air India is using loyalty to turn Air India Express into a feeder for its long-haul ambitions, but Maharaja Club still lacks the credit-card economics that make global loyalty programs truly powerful.
As travelers prioritize seamless, end-to-end journeys, Capital One is moving beyond booking to build a fully integrated travel ecosystem, reshaping how brands reach and engage customers along the way.
Bilt is trying to thread a needle in building a hotel booking platform without becoming an OTA that hotels resent. One of its tactics is to offer spending data on its most loyal customers to help luxury hotels provide personalized service for first-time guests.
Loyalty is no longer just about repeat stays. Hotel execs are increasingly pitching it as a revenue engine that can keep growing even when room pricing slows.
United is overhauling its MileagePlus program to give more awards to those with the carrier’s credit cards as it looks to attract more high-spend travelers.