The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.
Hotel loyalty programs have a retention problem. Members accumulate points, redeem them for free nights, and get bored. Hilton's answer: send them on cruises.
An IPO just a few years after Ritz-Carlton Yacht Collection's maiden voyage would be ambitious, though the CEO also raised the possibility of getting "gobbled up."
Despite strong demand and hiring momentum, travel is stuck in a cycle of churn — with pay gaps, skills shortages, and weak career pathways making talent the sector’s biggest growth challenge.
The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026.
Royal Caribbean's passengers are definitely spending. Its plans to improve how its loyalty program and co-branded credit card reward guests may fuel future growth.
As visitor numbers climb and warnings of environmental risks mount, it remains to be seen whether new rules will be introduced, or if Antarctica will remain a frontier for high-carbon adventure tourism.