Articles tagged “customer data”

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.

Customer expectations are outpacing traditional loyalty models. What once worked as simple reward programs has evolved into complex systems that often fail to deliver clear, relevant value. The result: declining…

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.