Articles tagged “customer experience”

As Global Hotel Alliance celebrates its 20th anniversary, CEO Chris Hartley reflects on the journey of becoming the world’s largest collection of independent hotel brands, what makes the GHA model different, and how independent hotels can stay ahead in a competitive market.

As travelers seek more customizable options, airline retailing is modernizing to offer AI-powered ancillary offer management. This shift enhances the passenger experience and provides airlines with new revenue streams through targeted and personalized offerings.

In today’s rapidly evolving travel landscape, the trend toward direct-to-consumer (DTC) models has brought both opportunities and challenges. A new report from Travelport delves into the complexities and nuances of this shift, making a case for modern retailing that lets the customer compare apples to oranges in an apples-to-apples way.

Airbnb loves publicity, but not when it involves stories about hidden security cameras inside its properties.

The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.

Do vacation rental travelers prefer consistent experiences over quirky stays? Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards.

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

Qatar Airways has launched a new digital initiative designed to support cabin crew in delivering a more personalized experience for its customers in the air.

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.