The Central and Eastern European travel market is ripe for investment. Despite the ongoing war in Ukraine, domestic and regional tourism has continued to grow above 2019 levels. Meanwhile, amidst rapidly increasing digitization among both consumers and travel providers, the region boasts huge long-term opportunities for companies who are able to connect with its unique traveler base and integrate technology across these similar yet distinct markets.
Prague's airport has debuted new perks and processes to boost its appeal as a transfer and stopover hub. The Czech capital hopes to attract more off-site gatherings and business retreats.
A top-tier private equity firm like General Atlantic should provide a strong tailwind for Kiwi as it branches out from selling plane tickets into other types of travel. But it's a bit surprising that Ctrip.com or another travel conglomerate didn't bite instead.
Since this is one of the first examples of a business-focused destination app, it's too soon to say how useful it will prove to the country's tourism efforts. But it seem worthwhile to design an app to get some concrete and practical information into the hands of potential partners.
The collapse of airlines and the inability for old-line European carriers to pick up slack will lead to inroads in the region by Turkish Air, which will only improve the Anatolian carrier's position in Europe.
You want logos and mottos to have staying power for more than a year or two; you want "I Love New York," not "Canada: Keep Exploring." At least Czech Republic hitched its wagon to Facebook rather than MySpace.