Articles tagged “data”

The travel business has unparalleled access to customer data, and AI offers ample avenues to apply it and improve the traveler experience. By creating insights and knowledge, including who to talk to, where to reach them, and what to say to them, AI offers travel marketers unique opportunities to help their brands make better decisions that can drive business growth at scale.

The event tech landscape continues its AI acceleration, with several major platforms — as well as destinations and companies outside the event tech sector — rolling out AI-powered features. Meanwhile, strategic acquisitions signal ongoing industry consolidation.

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There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.

Crafting successful events isn’t just an art but also a science driven by data. A smart event data strategy can help you optimize every stage to drive better engagement, smarter decisions, and higher ROI.

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.

Hotel chains today often struggle with fragmented distribution channels and complex wholesale rate management. Maintaining an offline distribution network can be costly and time-consuming and often requires substantial discounts and…

In recent years, both the timeshare experience and the demographics of timeshare ownership have evolved considerably. At Skift Global Forum, ARDA CEO Jason Gamel explored how the vacation ownership industry is innovating, modernizing, and expanding its offerings to satisfy the expectations of today’s travelers.

Hite sees STR's must-read reports on hotel performance as a foundation for creating the Bloomberg Terminal of travel lodging.

In this report, Skift partnered with Publicis Sapient to compile key insights, highlight memorable moments, and offer tangible takeaways from industry leaders in both travel and artificial intelligence.