Articles tagged “data analytics”

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership. 

The soul of the hospitality business will always lie in its ability to connect human beings. By understanding how to use technology as a tool to serve that purpose, the industry will set itself up to survive now and thrive in the years to come.

While the hotel industry is increasingly optimistic about travel’s rebound, significant hurdles remain. This report provides a comprehensive look at the challenges, opportunities, and immediate next steps hoteliers can take to increase sales through digital marketing.

A new research report shows how travel brands can build a customer data strategy that ensures they’ve identified the right customers and are collecting the right data, managing it in the right way, and activating it at the right time — with the speed and agility they need to provide real-time, personalized customer experiences increasingly in demand from today’s travelers.

This deal reflects a broader trend of hotel operators and owners seeking tools to analyze their data. The old way of using a mess of spreadsheets became unmanageable during the labor crunch.

Cloud technology has revolutionized how hospitality brands can run efficient, cost-effective operations on a global scale. Centralized, intelligent systems provide data and insights to inform day-to-day decisions, giving people more power to predict and adjust their operations with the speed and agility that today’s volatile market demands.

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

New U.S. spending data suggests that some brands, such as Enterprise, Vrbo, and JetBlue, had a better first half of 2021 than their rivals. The travel industry as a whole should be grateful for the U.S. federal stimulus checks to consumers.

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.