Articles tagged “data”

Airlines that want to compete in today’s rapidly evolving consumer landscape need to rethink how they package, price, and sell products. Fortunately, solving this challenge may not be as difficult as it might seem.

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.

In today’s increasingly mobile-first world, leveraging timely flight and schedule information and solutions gives travel technology providers an edge over competitors and creates long-lasting relationships with customers.

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

Recent data shows that independent restaurants are faring better than chains, and are expected to grow at a faster rate. Don't discount larger corporations yet, though — innovation and creative ideas are happening across the industry.

Cava is an excellent case study to show how powerful a restaurant, or brand, can be in the marketplace when it's built on top of large volumes of useful, actionable data.

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.

Today's traveler demands personalized, relevant content, fueled by data-oriented intelligence. APIs are helping travel providers and resellers offer these customer-centric experiences that modern travelers now expect.

The What Keeps CMOs Up At Night? eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. Download this ebook for free!