Articles tagged “data”

As Trip.com further expands into Europe and North America, the company is leveraging learnings from its work in the Asia-Pacific region. Road-tested strategies around customer service, localization, partnerships, and industry collaboration are propelling Asia’s leading travel service provider into its next era.

Personalization is now a core driver of revenue in travel — but most brands still struggle to deliver it at scale. Despite vast amounts of customer data, many organizations lack…

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

AI is hogging the spotlight once again with multiple companies announcing developments and integrations, but there are also new offerings around floor plans and registration.

Vendelux is offering event organizers a free way to expand their targeted marketing outreach data, provided they share their own data in exchange.

Thought free drinks and name tags were the pinnacle of event networking? AI and data are set to upend your playbook. Read on to see how.

At the Skift Data and AI Summit in New York City in June 2025, leaders across the travel, tech, and marketing sectors explored the state of AI with nuance and…

As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation. In this talk, Zartico’s chief innovation officer and co-founder, along with its chief operating officer, discuss how AI-powered behavioral insights can close costly data gaps across the visitor journey.

The travel business has unparalleled access to customer data, and AI offers ample avenues to apply it and improve the traveler experience. By creating insights and knowledge, including who to talk to, where to reach them, and what to say to them, AI offers travel marketers unique opportunities to help their brands make better decisions that can drive business growth at scale.

The event tech landscape continues its AI acceleration, with several major platforms — as well as destinations and companies outside the event tech sector — rolling out AI-powered features. Meanwhile, strategic acquisitions signal ongoing industry consolidation.