Articles tagged “data”

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.

Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.

Crafting successful events isn’t just an art but also a science driven by data. A smart event data strategy can help you optimize every stage to drive better engagement, smarter decisions, and higher ROI.

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.

Hotel chains today often struggle with fragmented distribution channels and complex wholesale rate management. Maintaining an offline distribution network can be costly and time-consuming and often requires substantial discounts and…

In recent years, both the timeshare experience and the demographics of timeshare ownership have evolved considerably. At Skift Global Forum, ARDA CEO Jason Gamel explored how the vacation ownership industry is innovating, modernizing, and expanding its offerings to satisfy the expectations of today’s travelers.

Hite sees STR's must-read reports on hotel performance as a foundation for creating the Bloomberg Terminal of travel lodging.

In this report, Skift partnered with Publicis Sapient to compile key insights, highlight memorable moments, and offer tangible takeaways from industry leaders in both travel and artificial intelligence.

Today's podcast looks at travel's relationship with AI, LVHM's new Orient Express push, and Thailand's change in fee plans.

AI is only as good as the data that feeds it and the human ingenuity that drives it. This is not the time to retreat or watch from the sidelines. Travel has a narrow window of opportunity to engage, learn, and invest in data and AI. Teams playing the long game will benefit from the head start and drive innovation for the industry.