The global appetite for authentic travel is increasingly central to demand, and the Department of Culture and Tourism – Abu Dhabi is meeting it with scale and intention. Its cultural strategy shows a destination treating curiosity as its most valuable currency.
Department of Culture and Tourism – Abu Dhabi + Skift |
Skift partnered with the Department of Tourism and Culture – Abu Dhabi to present the most important insights and takeaways drawn directly from on-stage conversations.
Department of Culture and Tourism – Abu Dhabi + Skift |
Abu Dhabi is making a name for itself as a burgeoning destination for world-class business events. Next-gen technologies, world-class infrastructure, and cultural experiences are putting the city on global event planners’ maps.
Department of Culture and Tourism – Abu Dhabi + Skift |
DCT Abu Dhabi is betting big on the travel trade by training thousands of agents and expanding global partnerships to put human expertise at the center of its tourism growth strategy.
Department of Culture and Tourism – Abu Dhabi + Skift |
Experience Abu Dhabi is taking a fresh look at its approach to family travel marketing by giving children a voice in shaping messaging and experiences. The result is a global campaign with content that feels personal and relevant across markets.
Department of Culture and Tourism – Abu Dhabi + Skift |