Delta Air Lines is betting on a new recovery trend: premium leisure travelers. This new breed of flyers, who are willing to pay more to sit up front, is prompting Delta to invest in more premium seats with an eye on keeping this emerging segment even as corporate roadwarriors return.
In Skift's top stories this week, Wyndham makes major inroads in the all-inclusive resort sector, Delta Air Lines explains why it hasn't required its employees to get vaccinated, and South Korea launches an enormously popular tourism campaign.
Delta Air Lines is getting public relations blowback by not mandating its employees be vaccinated. Delta points to its voluntary vaccination program as a success, but the Atlanta-based carrier said it will fall into line when the federal government requires contractors to vaccinate crews.
There's a "beauty contest" on for new Italian carrier Italia Trasporto Aereo's (ITA) loyalty. Delta and Lufthansa are jockeying for its allegiance, and a greater slice of Europe's fourth largest airline market.
Delta Air Lines could be close to a deal with Boeing for the 737 Max. An order would end a decade-long order drought for Boeing at the airline — and come at a good price.
Old school travel companies still largely dominate in terms of stock market valuation, but there is no denying the disruption sparked by Airbnb’s debut on the stock market.
The Delta variant has set the travel recovery back with most U.S. airlines eating humble pie after overly rosy outlooks in July. With the business travel recovery delayed at least three months, the industry hopes to counter the tide of bad news with some possible year-end, holiday cheer.
It’s hard to get a true sense of what future business travel demand will look like until international borders reopen and people can return to the office. But it is time to temper the optimism on any significant recovery happening by the end of the year. CEOs seem to finally get this.
With the U.S. Food and Drug Administration approving the Pfizer Covid-19 vaccine, more airlines will feel emboldened to mandate employee vaccines. Delta is trying to skirt that with higher health insurance costs for workers not vaccinated.