Delta's move will delight plenty of its passengers and the promise of better Wi-Fi to come is even better news. But please set your phones on silent while you’re texting.
Virgin Atlantic has a strong brand, but for years it has lagged far behind British Airways in most categories. The upstart has just been too small to be a bona fide competitor. But Virgin Atlantic is finally taking action to ensure it will be more nimble going forward.
Yes, Americans do make video calls in their everyday lives. But they make them using machines they own. Do airline passengers want to resolve issues by using one of five kiosks in an airport terminal? Perhaps some do, but we're betting many will find the phone just as useful. This seems like it would have a been a novel announcement in 2009.
Airlines need to deliver operational excellence to build long-term relationships with corporate travel managers and their travelers, but it’s often easier said than done. Delta has not only made real efforts to achieve operational excellence, but also provides its customers with full insight into how its performance compares with its competitors.
Investing in a range of new products to entice new and existing customers looks like it is paying off for American Airlines. Its upbeat outlook bodes well for the rest of the year.
Despite relinquishing his control, Richard Branson has been able to save face by negotiating the continuation of the Virgin Atlantic brand. At the same time a strengthened transatlantic joint venture means he'll have a better chance at competing with British Airways and its partners.