It's exciting to see Delta experimenting with ways to make passengers' travels better, but will they find a way for get the increasingly cheap flying public to pay for the benefits?
Airlines add small touches in hopes of differentiating themselves from the competition, but price, schedules, and travel policies will continue to mandate business travelers’ final booking.
There was definitely a demand for flights from Latin America to the U.S. when legacy carriers started the routes, but their synchronous timing hurt every one's yields.
Delta is pursuing a maverick plan in bargain-shopping for single-aisle aircraft to replace its even older jets. There will be no advertising about having the youngest fleet in the industry.
Delta is wooing new business travel accounts because of the Virgin Atlantic deal, and the most-loyal passengers will getting perks reserved for the few.
The joint venture will have less of an impact on travelers than that of a full merger, but frequent flyers and premier passengers will reap the best benefits between shared lounges and mile points.
Our first holiday-themed ad made this week’s roundup with a festive appearance from Delta workers, but the winner has to be Turkish Airline’s Kobe/Messi showdown ad for hitting more than 22 million views in four days.