Southwest is framing this as offering choice, but the move marks a clear pivot toward industry norms, potentially alienating loyalists and opening the door for rivals to poach disillusioned travelers.
In the airline business, perception can be more powerful than policy. As diplomatic tension and economic volatility continues, industry leaders are hoping for calmer skies ahead.
After reports that domestic demand and consumer confidence was on the decline, airlines are gearing up for what might be one of their busiest summers yet.
The flight caps went into effect on Tuesday, but it is unclear if Newark will be able to fix most of its operational issues before those caps are lifted.
President Trump’s 2025 inaugural committee benefited from huge donations from several major brands that didn't make any financial contributions to either of the two previous inaugurations.