Articles tagged “digital”

In this week's digital news, Datalex continues to plummet under the looming threat of losing its contract with Lufthansa. Meanwhile, the EU's top antitrust regulator has her focus set on implementing an additional digital tax.

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

This week in digital news, AirAsia CEO Tony Fernandes took on the new role of CEO of AirAsia.com, while hotel tech startup Mews raises $33 million in a bid to challenge Oracle Hospitality. Meanwhile, ridehailing service Grab is taking advantage of Uber's exit from Vietnam.

In digital news this week, text messages between executives at Sabre may have given U.S. regulators ammunition for their antitrust lawsuit against the tech giant over its acquisition of Farelogix. Also, we look at an IT outage at British Airways and other recent tech problems at airlines and talk to Booking Holdings CEO Glenn Fogel about the potential of cash alternatives.

Whether it's payments or overtourism, Booking Holdings CEO Glenn Fogel has a lot to say about — and a lot of influence over — the future of travel. His views, you'll see, aren't always politically correct.

This week in digital news, we looked at how Avis is stretching beyond the traditional rental car business to offer new digital services, while TripAdvisor began mulling a loyalty strategy to take on giant Google. And we also looked at Eventbrite's struggles as a public company and what that means for the event tech sector.

This week in digital news, Red Roof launched a new best-rate guarantee program that provides a strong incentive to anyone who finds a cheaper room rate through a third-party site, and we look at what's behind all of Shiji's hotel tech acquisitions.

In digital news this week, Marriott's tie-up with China's e-commerce giant is driven by the hotel chain's strategy to do more direct bookings, while the event industry is seeing new efforts for direct booking too. Meanwhile, United invested in a firm called Clear that makes it easier for passengers to go through security lines.

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.