Articles tagged “digital”

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.

This week in digital news, we're still weighing Amazon's growing influence in travel, now via Alexa for hospitality. Are Google and Apple far behind?

This week in digital news, travel brands across many sectors thought about the long game at Skift Tech Forum. How can companies balance personalization and privacy? What kind of threat do Google and Amazon present? And how big is the gap between the tech haves and have-nots?

Brands in the travel industry have a leg up over those in other industries when it comes to connecting with their customers. Audience data can help them find stories resonating at an exact moment, leading to inspiration that can create moments that matter to travelers and foster connection for brands.

New Chipotle CEO Brian Niccol is aggressively pushing to lead on innovation. It's injecting some welcome momentum into a company that's been lagging behind in recent years.

This week in digital news, we studied young, tech-savvy companies around the world that are really innovating, and picked our most promising favorites. Maybe some will become household names, like the ones joining us at Skift Tech Forum next week.

This week in digital news, we learned that online travel bosses are earning more than many of their counterparts in other industries, maybe in some tiny part because the folks in zip codes 94043 and 60602 are booking so much travel online.

This week in digital news, Yelp wants to see tighter regulation of Google's business practices, which has real implications for travel and restaurants. And don't miss two interviews leading up to Skift Tech Forum on the payments revolution and the hype of big data.

High upfront costs remain a barrier to many travelers who can't make a large purchase all at once. Affirm is trying to remove that obstacle and other travel brands are warming up to the monthly payments model in the process.