Articles tagged “discover puerto rico”

Puerto Rico risks meeting planners taking their business elsewhere as uncertainty over contract renewal looms.

The CEO of Discover Puerto Rico, Brad Dean, is moving on from his current role, after serving 7 years with the organization.

With U.S. business travel demand expected to finally approach pre-pandemic levels in 2024, Puerto Rico is showcasing its rich history, emerging cultural caché, and cutting-edge technological investments to attract a new generation of meeting and event planners.

The State Department's passport processing sluggishness amid the American international tourism boom is an opportunity for Puerto Rico's destination marketing organization.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Puerto Rico’s geography helps drive visitor growth more than any tourism campaign. But its latest campaign still does a good job of promoting the island's culture.

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.

Puerto Rico tourism, bolstered by Airbnb when hotels were shut, has had a noteworthy comeback. But if travel and living have blended, then the island's fiscal and political woes can't be overlooked.

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.