Articles tagged “disney”

Happiest place on earth? Not for chief operating officer Thomas Staggs, who is leaving the company despite expectations that he would take over in two years.

For travel companies, the key to personalizing the offline travel experience is collecting as much personal information as possible from the customer online.

By announcing the addition of its next cruise ship five years in advance, Disney proved it is patient — and really good at building anticipation.

While Disney parks are doing well now in the U.S., there are growing challenges from Universal that it will need to contend with.

TV advertising is an ever-more-essential part of major brands' advertising mix and trends so far this year indicate the rich -- airlines, cruise lines and online travel agencies -- are getting richer.

Vacationers continue to flock to Orlando to see Harry Potter, Mickey Mouse, and some Legos. Hopefully the airport's ongoing renovation project will allow it to accommodate even more flyers in the future.

Considering the holiday crush of guests, this will result in long lines — and safer parks.

Anyone who's ever driven from Orlando to Miami knows that traversing Florida highways can be a slog. By offering travelers a faster alternative, Brightline has a chance to succeed.

Multigenerational travel is crucial to cruise lines filling their ships and driving a profit. Partnering with visible entertainment brands helps them attract families with kids. Then parents can send their kids off to play with Shrek while they spend money onboard.

Disney has figured out a way to get guests to spend more money once they're inside the gates, so it can afford to thin the herd a bit to improve the guest experience.