Articles tagged “distribution”

Better rates and more visibility are clear advantages for independent hotels. But the presentation still needs some work.

Vrbo's expanded distribution across Expedia platforms, integration into the One Key, and experiments with AI-powered reviews show how the brand is evolving inside its parent’s ecosystem. The challenge: balancing consistency for operators with new demands from a global marketplace.

As hotel distribution grows more open and decentralized, infrastructure will define the winners. Nuitée is for hotel distribution what AWS is for computing or Stripe is for payments, helping hotels and new sellers unlock channels, control pricing, and personalize experiences.

All-inclusives are carrying Hyatt’s growth story. What’s less clear is how much ownership Hyatt wants over the distribution platform that drives those bookings.

Airbnb's Brian Chesky is close to OpenAI CEO Sam Altman, but that doesn't mean that Airbnb will necessarily distribute its inventory through Altman's ChatGPT.

Many execs at hotels and online travel agencies are playing a fun game called "Guess How AI Will Disrupt Us Before It Actually Does."

Turkish Airlines is ruffling feathers as it pushes for direct bookings starting in October. American Airlines failed an attempt for a similar strategy this year, which surely will inform the execution for Turkish.

Ryanair approved a handful of online travel agency partners, and it's verifying the details booking by booking.

Hotel chains are quietly planning to shift their distribution strategies, aiming to bypass traditional intermediaries and boost direct bookings from corporate travel buyers. But with billions at stake, expect fights from legacy players.

American reintroduced its fares to the channels where travel agencies want to book them, and Isom acknowledged their absence was their biggest "pain point." The airline, too, will be feeling pain for some time.