Artificial intelligence is fundamentally changing many aspects of the travel industry, and here's a brief look at how the booming technology is impacting how travelers plan their trips.
Expect more Colorado communities to introduce ballot measures that will divert funding raised through hotel taxes away from tourism promotion and back into communities. Next time it won't just be in the mountain communities.
Puerto Rico tourism, bolstered by Airbnb when hotels were shut, has had a noteworthy comeback. But if travel and living have blended, then the island's fiscal and political woes can't be overlooked.
Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?
When DMOs are performing consistently at the optimal level it adds a significant amount that no one other body is able to provide. A great overview and recommendations on what should be done in post-covid era.
It's a win-win for the island's destination marketing group and for its in-destination clients — but how many other tourism boards are ready to follow suit at this time?