The New Role and Structure of High Performing Tourism Boards, Post-Covid
Skift Take
When DMOs are performing consistently at the optimal level it adds a significant amount that no one other body is able to provide. A great overview and recommendations on what should be done in post-covid era.
The UK government has a habit of coming out with these big reviews of sectors once in a while and tourism is certainly one of those sectors. Since March 2021, its Department for Digital, Culture, Media & Sport, under which tourism in UK and England falls, has been conducting a review since March 2021, what it calls an independent review to examine and assess the role, structure and performance of destination management organisations (DMOs) across England.
It has come out with an 80-page report — called The de Bois Review — which has a great overview of the role of DMOs in the modern economy of a country, what needs to be done to simplify the structure of it and what role should the government play in the sector. The review was led by Nick de Bois, Chair of the VisitEngland Advi
