Articles tagged “DMO”

Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.

That a city like New York needs significant investment to sell itself to potential tourists speaks loudly of the pandemic’s crushing blow on the iconic destination. Government officials recognize the importance of tourism to the city's economic recovery. The role that its destination marketing organization will play is crucial.

Since April, destination marketing organizations have been forced to seek funding beyond revenue from hotel bed taxes, which aren’t expected back fully for four years. What’s emerging? A blended DMO model in which advocacy, corporations, and communities play key roles.

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

After the shocking closing of Mexico's federal tourism board, it's good news to see an international office opening — this time funded by the private sector rather than with government money.

Download this free report, which takes a closer look at destination marketing’s new tech stack and breaks down the modern marketer’s toolkit.

The most modern tourism bureau websites today emphasize neighborhood storytelling, more nuanced content for different consumer profiles, mobile-first modular design, and full-width photos and videos with a strong human voice.

Portland's indie spirit is paying dividends to help position the city in the global travel market as a place where creativity and innovation is valued and fostered to help connect visitors and locals.

Millennials are making their biggest impact at tourism bureaus by pushing for more innovation in digital marketing campaigns and experiential sales strategy.