Tomorrow's Dubai Airport will still be huge, but it's more reasonable to break it up into nodes instead of fitting those millions of people in a single structure.
Dubai isn't all about 5-star hotels anymore. Now there are 3-bedroom apartments in Palm Jumeirah for $469 per night that should be suitable for a broader range of travelers.
Dubai might not offer meetings and convention attendees the culture of Tokyo or the cuisine of New York, but its location, growing room and space inventory, and desire to bring in more events will drive its growth beyond the 2020 Expo.
Dubai's branding efforts are at a crossroads. It's built its reputation as a mega-city but needs to add the arts and culture that, in the end, differentiates all destinations.
With these awards passengers help prove larger and busier airports are capable of providing great service but smaller airports definitely have an advantage because they can often do a better job at serving less passengers more efficiently and seem to make up the majority of these awards.
Dubai's fortuitous location and its ability to invest in terminal and technology have a large part to do with its impressive growth, but so does smart leadership that anticipates what passengers and airlines need before they look elsewhere for it.
The #MyDubai initiative was a first step towards telling a more human story about the city, but Dubai's challenge moving forward will be making the city relevant outside of its iconic buildings so that visitors will travel far to visit and have reason to come back after the bucket list items are ticked.
While there is a still a time and place for "white glove" service, even today's highest spending guests are looking for a more curated, personalized version that uses technology to inform better stays.