As more wealthy travelers are looking to relocate to Dubai, hotel companies have spotted a massive opportunity by leasing out their luxurious brands to developers.
Dubai has surged in the luxury hotel race, adding five five-star hotels to its existing seven. The strong showing came as the Middle East beat out other regions in growth of five-star awards.
To meet the tourism objectives of Middle Eastern destinations, it's crucial to have affordable accommodation options. That's where short-term rentals come into play.
Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.