Everyone is looking for their competitive advantage in the post-Covid crisis landscape. TUI may find its own in the very thing it's been offering for years: end-to-end packaged tours, with full control over the experience.
The UK's reopening strategy has been fragmented across its four nations, but it's good to see the tourism boards working together to regain consumer confidence.
Everyone wants to know when global travel will recover, but that is perhaps the wrong question. With the rise of the "travel bubble," the prospect of recovery is looking a lot more uneven. Who gets to welcome visitors first?
The aviation industry is going to change dramatically over the coming weeks and months. Lufthansa thinks it is well-placed to ride this one out, but how many other airlines can say the same?
Where do we go next? That’s probably the question the tourism sector will be asking as a battered industry tries to comprehend and navigate such unprecedented travel restrictions on a global scale.
A U.S. travel ban from Europe, to be implemented in less than two days, will cause tremendous disruption. Is it the right move? And why was the UK excluded?
It's hard to know whether greater transparency will benefit or hinder these short-term rental platforms. Might lawmakers use the information as a stick to wield over the industry?
This seems like a sensible approach from TUI. At the moment, there are just too many unknowns, but it does seem like things will get worse before they get better.