Articles tagged “event tech”

Figuring out where to hold a small meeting is becoming more like booking a flight or hotel online. As more of the giant hotel chains buy into this model, there is the potential for the wider distribution marketplace for meetings space to shift significantly.

Meeting and event planners know they need to do a better job tailoring events to their attendees and providing their sponsors with a stronger idea of how successful their partnership has been. New solutions will make it easier for them to make informed decisions moving forward.

Tools are finally emerging that empower event professionals with the insights they need to better understand how attendees operate at events and the value created for sponsors. It's about time, and these tools will only become more useful over time as event planners learn more about what makes their gatherings successful.

While augmented reality and holograms are the sexy new technologies in the event space, the overall integration of digital tools with physical events is still undergoing a period of transformation.

A lot of work needs to be done to improve the ability of hotels to sell to planners on smarter and more efficient ways. A variety of event technology companies are working on it, but the process of building trust among stakeholders will likely take some time.

Many event tech providers have created platforms in recent years to offer planners a set of tools with unified access to data. As the industry embraces analytics and artificial intelligence, providing useful insights that empower decision makers, platforms will likely take on bigger importance.

Is the meeting and events space on the cusp of a distribution revolution? There's still a ton of work to be done, but signs are promising if hotel chains become more engaged.

Emerging technologies like facial recognition are still far off from hitting the mainstream of event technology. But for now, there are a variety of options that can help meeting planners become more efficient and improve the quality of their events.

Tech companies need to get out of the lab and test their products in the real world, meeting planners say.

Can technology make meetings and events safer? The answer is yes, but there's far more we can — and should — be doing as well to ensure everyone's safety, from stricter gun laws to improved hospitality training.