Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth.
Accor aims to expand its share of luxury hotels by debuting its Orient Express brand this year and fine-tuning its other brands, like Fairmont and Sofitel.
JLL Capital Markets successfully refinanced three major Texas hotels—Sheraton Dallas, Marriott Marquis Houston, and Fairmont Austin—securing significant loans for each property.
Indian weddings mean big money. The Indian government is aiming to harness India's cultural diversity and vast offerings to promote the country as the preferred domestic and international wedding destination.
India is a strong player in Accor's global vision. The record-breaking expansion in 2023 is a step towards its goal of opening 30 properties in the country over the next three to five years.
Accor has built one of the industry’s most complex brand portfolios, with more brands than any major hotel group. It uses lifestyle, soft brands, and regional depth to stay competitive across markets.