Articles tagged “fairmont”

Accor said on Thursday it would appoint Gilda Perez-Alvarado as CEO of Orient Express, its luxury hotel brand, effective January 1.

Hotel executives admit they're late to the party when it comes to adopting technology. Now, they're trying to figure out the basics and adopt innovations all at the same time.

Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?

As announced in mid-2022, Accor is now in the process of reorganizing its operational structure into two divisions, the hotel group stated Tuesday.

Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.

Ancillary revenue like resort fees is a big business for the travel industry, and it is unlikely hotels are going to abandon the practice during the volatile pandemic recovery — unless they are forced to.

While many destinations are upping their sustainability game, a few are actually actively promoting it as a way to attract higher-end visitors. Monaco and Slovenia are trying to prove that selling green will positively color tourism perceptions ... and revenues.

It'd be so much more interesting to see if and how this kind of biometrics data can truly inform our travel experiences.

There's so much more AccorHotels could be doing with its loyalty program, including integrating it with its Accor Local mobile app. For now, however, the company seems more focused on making sure it doesn't upset any elite loyalty members from Fairmont, Raffles, and Swissôtel.

Because the rewards are so big, luxury is always a noisy sector. Accor is smart to give the group its own CEO while it continues to acquire companies and focus on integration.