World Cup Travel News

Two carriers with no official World Cup sponsorship have generated one of the tournament's biggest travel marketing moments – all without paying FIFA a cent.

Turns out the World Cup’s tourism impact extends beyond the 16 host cities, with outside markets seeing some of the steepest spikes in demand.

On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down who is actually controlling the relationship between a traveler and a booking right now.

The island nation draws 1.2 million tourists a year — mostly from Europeans on all-inclusive packages. That won't change overnight, but it may bring awareness to Americans who struggle to place the island nation on a map.

The 2026 FIFA World Cup is turning entire destinations into activation platforms for sponsors, communities, and events. The lessons may outlast the tournament.

Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences.

Occupancy may have missed the mark, but hotels are benefitting from a spike in room rates — particularly in certain host markets.

The 2026 World Cup was supposed to be a story about soccer. Instead, it became a story about America.

The global soccer tournament is juicing revenue per available room, even if it’s not delivering the occupancies hotels had been expecting.

The brands lining up to buy a piece of Freddy are going to fail; it shows how little America's pull depends on marketing, and how much it depends on the country getting out of its own way.