"People think this is some sort of property game," says Robin Hutson, founder of The Pig brand of boutique hotels. "It's not a property game. ... This is a people game."
Food and beverage have emerged as powerful storytelling tools in hospitality, offering guests a taste of culture and tradition while driving brand differentiation. What was once a supporting act is now a leading role, with hotels and resorts leveraging F&B to craft immersive and memorable experiences.
Nobu, the posh restaurant chain, is expanding its luxury hotel brand. The secret sauce? Sky-high revenue from their in-house restaurants, Robert De Niro's star power, and a culture that keeps top talent sticking around, says top exec Trevor Horwell.