Articles tagged “food and beverage”

It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

Kansas City’s renaissance has made it a compelling destination for meeting planners who want to provide their attendees with not only top-notch convention infrastructure, but rich art and cultural experiences and next-level culinary offerings.

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

It’s easy to see why companies in the well-being space would want to try and replicate the Peloton business model — it’s been highly lucrative for the streaming fitness company. Whether other brands will see the same success is less clear.

Ask any woman, and she’ll likely tell you she’s been told by a medical doctor, either implicitly or explicitly, that “it’s all in your head.” The medical industry’s tendency to dismiss many of the health concerns of female patients has been a big factor in the rise of the wellness industry.

It’s another win for CBD brands, as two major U.S. drugstore chains will now carry hemp-based pain-relief and skincare products. And it’s only a matter of time before each chain expands its offerings.

We see food tourism as being more than just a buzzy trend. Understanding what it is today can help stakeholders find their place in the potentially lucrative space.

From the simplest inn to the fanciest five-star resort, hotels are adding food and beverage concepts to their amenity offerings. Not only are these designed to make money, but they’re expected to attract locals and create social media buzz.