Thinking of Food Tourism Beyond a Good Meal and Drinks: New Skift Research
Photo Credit: Food tourism is constantly evolving. Employees of a meat shop wait for customers. Pexels / Nicolas Postiglioni
Skift Take
We see food tourism as being more than just a buzzy trend. Understanding what it is today can help stakeholders find their place in the potentially lucrative space.
Even though it has been discussed as a travel trend for years now, the conversation around food tourism has changed very little since it first began. Given its potentially mass appeal and ability to provide local economies with a welcome boost, Skift Research thought it was time to examine food tourism as it exists today and to get a sense of where it will be heading in the near future.
This was the mission for our latest report, The New Era of Food Tourism: Trends and Best Practices for Stakeholders. In this report, we address the size and importance of the food tourism market, new trends in the space, and best practices for various stakeholders beyond just tourism boards. Using a proprietary consumer survey, and a number of in-depth interviews with a variety of experts, this report defines the new era of food tourism.
Last week we launched the latest report in our Skift Research service, The New Era of Food Tourism: Trends and Best Practices for Stakeholders.
Below is an excer
