Articles tagged “france”

D-Edge needs a financial partner besides Accor to fuel its dreams of hotel tech expansion. Expect other hotel groups to join Accor in rethinking their tech plays.

Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and Rentalcars.com. At Expedia Group, Vrbo has been a multiyear reclamation project. To the speedster go the spoils.

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Despite facing plenty of challenges, Spain saw a healthy growth in international tourists in 2017. But this year is likely to be tougher because of Barcelona's troubles and with places like Turkey regaining some of their popularity.

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

By focusing on the theme of user experience, the one-day Dive:Event conference could spur a movement among companies toward more customer-centric innovation.

Conference organizers are reaching out to the Paris Convention Bureau more than in the past few months, but the numbers are still significantly below 2015.

While we can see where the hoteliers are coming from, this appears petty and vindictive on their part.

Luxury travel is evolving beyond its traditional parameters, and luxe travel brands are meeting these needs by developing more nuanced options for immersive destination experiences so consumers can customize their entire travel journey.