The low-cost carriers continue to take over the economy segment of the market in all possible ways around the world, and U.S. is now moving in line with the rest of the world.
Spirit's Ben Baldanza appears to be a kinder, gentler Michael O'Leary. Baldanza takes inspiration from Ryanair's market share as Spirit is slated to add about 90 additional planes by 2021 to help take a much bigger piece of the pie.
Frontier is trying to become a Spirit-like airline, apparently without the wild advertising, as Frontier has recently begun charging passengers for soft drinks, online check-ins, and a bevy of other fees. It will, of course, be interesting to find out who the potential buyer is.
When an airline offers a promotion, it should honor it. Not very complicated. That's especially true in a community where Frontier is scaling back service.
While airlines can't directly offer lower prices than OTAs, it can withhold certain benefits, and that's what Frontier and others are trying, to attract users directly to their sites.