Choice Hotels Looks to Transcend Budget Image by Going Upscale
Choice Hotels is eager to expand its portfolio more broadly. But a move upmarket is not without risk.
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.