Choice Hotels’ Upscale Gamble: How Cambria Found Its Footing
Choice Hotels has managed to turn their awkward duckling Cambria into a swan. The brand's turnaround tells a broader story about sector trends.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
MGM Resorts CEO Outlines Global Hotel Strategy at Skift Global Forum: Full Video
MGM Resorts is thinking more broadly: It is leveraging entertainment and sports while also developing resorts outside of Las Vegas.
Global Hotel Industry Outlook: U.S. Weakens, Middle East Shows Strength
The hotel industry has once again become like that friend who always says they're "fine" when you ask how they're doing. It could always be better. It could always be worse.
Wyndham CEO on Growth Drivers and M&A Criteria: Full Video
Geoff Ballotti's comments suggested Wyndham is doubling down on its core economy positioning while selectively moving upscale through targeted acquisitions.
Moxy Hotels at 10: How Marriott’s Gen Z Brand Grew Up
Hotel chains often blur into a beige haze of indistinguishability, but Marriott created Moxy Hotels to stand out like the neon signs often found in its lobbies. Many Gen Zs like it. But after 10 years, can it grow up without growing old?
Singapore vs. Hong Kong: A Hotel and Tourism Rivalry
Singapore and Hong Kong were once seen by many travelers as shopping-centric destinations. But Singapore has recast itself as an experience destination with many live events, widening its lead against Hong Kong in tourism.
Marriott CEO Anthony Capuano: Loyalty, Luxury, and Hotel Tech — Full Video, Skift Global Forum 2024
Marriott International president and CEO Anthony Capuano spoke at the Skift Global Forum in New York City about the hospitality sector's current state and future direction through the lens of the world's largest hotelier.
Sleep Tourism, Foodie Trips: 7 Takeaways From Hilton’s 2025 Trends Report
Want to be trendy? Book a separate-bed, soft adventure trip with your fave colleague that involves some hard-to-get dinner reservations and a side of outdoor recreation.
Diriyah Gate: Inside Saudi’s $63 Billion Tourism Project
Diriyah Gate's CEO Jerry Inzerillo believes the project will be as vibrant as Marrakech by 2030, yet the first hotel only opens in January. Can his team pull it off?
How Hotels Are Thinking About Gen AI
Many execs at hotels and online travel agencies are playing a fun game called "Guess How AI Will Disrupt Us Before It Actually Does."