Airbnb Emerges as Top-Spending Travel Brand on U.S. TV in 2022
Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. Booking.com got way more active than last year.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Struggling Inspirato Tries to Expand Customer Base on Slowing Subscription Growth
Inspirato, the self-styled "luxury travel subscription brand," is becoming a little less subscription-oriented as it tries to expand its potential customer pool.
Puerto Rico Short-Term Rental Growth Exacerbates Housing Crisis: Report
Puerto Ricans aren't merely imagining that Airbnb and Vrbo have transformed their neighborhoods — sometimes negatively. Here's a report that quantifies the housing impact.
Highgate Signs Deal to Buy Viceroy Hotels
Viceroy may be able to accelerate its growth and brand awareness given Highgate's scale and track record. Of course, that is if Highgate can execute well after the deal closes.
Airbnb Debuts Total Prices Before Taxes With Plan to Make It Default View
Airbnb's pricing changes will likely have a ripple effect, prompting some hosts to reduce cleaning fees and property management websites to switch to showing total prices.
Hilton CEO on Balancing the Luxury Push in the Middle East
Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.
IHG Sees Room to Take Kimpton Worldwide as Lifestyle Hotel Brand
Ah, the challenges of delivering quirkiness at scale.
Property Managers and Hosts Report Lack of Progress in Direct Bookings: Survey
It's clear that vacation rental hosts and property managers crave direct bookings, and many may be making inroads. Still, the marketing power of big brands is tough to compete with.
Rosewood Hotels Aims to Double Luxury Footprint This Decade
Rosewood practices arbitrage, luxury-hotel style. The company seems to believe that the three most important words in hospitality real estate are experience, experience, and experience.
Hilton Grand Vacations Sees Inflation Boosting Timeshare Sales
They've got a pitch for you. What's more, you won't enter any commitments by reading this personal preview of their strategy.