Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!
Some hoteliers that cater to Gen Z see many of today's young people spending a larger share of their discretionary income on travel than Millennials did.
Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.
Travel remains a top spending priority among younger travelers. We spoke with two millennial travelers to unpack the benefits of vacation ownership and learn why they consider timeshare the best way to enjoy multiple resort vacations a year.
Remember the grand announcement of the “Chinese are coming” extravaganza in 2023? Turns out it was more of a slow dance than a stampede. Will 2024 finally be the year for the potential great return of the Chinese tourist?
The focal point for the global travel and tourism industry is moving eastward. Middle Eastern countries are investing heavily in tourism infrastructure as a cornerstone for economic growth, and therefore have become models for future innovation in the travel sector.
Dubai's Department of Economy and Tourism (DET) + Skift |