Articles tagged “gen z”

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.

New research sheds light on old assumptions about what actually motivates the different generations.

Reaching Gen Z is a distribution problem, resonating with them is a product problem. Few travel brands have figured out which one they actually have. Those that haven't are already losing ground — they just can't see it in the numbers yet.

Gen Z and Millennials are projected to make up 75% of the workforce by 2030 — and we still have little clue as to how to engage them.

For years, the travel industry has coasted on millennial devotion. When it comes to connecting with Gen Z, brands are going to have to work harder.

As discretionary travel spending softens, timeshare owners remain the travel industry’s most reliable leisure segment. These travelers continue to book, plan, and take vacations at rates far above the broader market — a testament to the power of prepaid “banked leisure.”

Shifts in global tourism patterns around the love of sports and athletic activities are occurring simultaneously with Qiddiya City’s rise from the ground up, just 40 minutes from Riyadh. The destination “built for play” is at the center of a critical moment emblematic of the future of travel.

As younger generations continue to shape how and why we travel, vacation ownership is no longer about locking into one resort anymore. It’s about choice, access, and ease, things modern travelers care about most.

Lifestyle sports like running, pickleball, tennis, and golf are smart ways for hotels and destinations to tap into high-value travelers.