EasyJet is offering another example of how airlines are increasingly using their sales channels to act as travel providers catering to all parts of a trip.
Defying conventional wisdom in the U.S., leading venture capitalist and the founders of two venture-backed companies -- Trainline and GetYourGuide -- believe that Europe is an excellent testbed for creating travel companies that can scale globally. They make their case well.
25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
With Expedia acquiring Travelocity, Orbitz Worldwide, Wotif and HomeAway since 2014, it isn't hard to imagine Expedia adding GetYourGuide to its portfolio -- although with this latest funding round the price tag just went up.
Search engine optimization had a great run but we are way past it now. Instead the top dogs in digital marketing are Google itself and the largest and most skilled players that can pay for those clicks and convert the hell out of them.
TripAdvisor's acquisition of Viator suggests that a mobile becomes the defacto means of discovery there will be a burgeoning emphasis on in-destination bookings with real-time availability.
The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.
Although a stretch, GetYourGuide has frequently likened its desire to ramp up and aggregate the most tours and activities it can for each destination to that of Booking.com. Along with the founder of Qunar, GetYourGuide now has a Booking.com veteran, its former CEO, on board to help in the tour and activities company's expansion efforts.