Articles tagged “gogo”

Gogo is still banking on its new broadband satellite system to reel in more airline clients, despite its recent spat with American Airlines.

Satellite partnerships are everything in this high speed race, but with airlines making up their minds to equip planes, satellites already in sub-orbit have an advantage.

With Qantas' decision, the question arises what other oneworld partners will do next. The Wi-Fi space race just heated up again, and it never even had time to cool down.

While only 200 aircraft of American’s Wi-Fi installed fleet are involved in this counter-bid, Gogo will want to prove that its 2Ku Wi-Fi product can satisfactorily compete with ViaSat’s Exede Wi-Fi product.

The only thing faster than the speed of Wi-Fi the various competitors are introducing is the speed of change in this highly competitive sector.

Gogo is trying to keep up with upstarts and meet flyers' nearly insatiable demands for in-flight connectivity.

Wi-Fi for miles may be a good idea for some travelers but let the buyer beware because it could be relatively expensive and deplete loyalty accounts.

Unfortunately for flyers, affordable aircraft-wide broadband Internet access is still at least a decade away.

In-flight Wi-Fi, with satellite service coming, is going go to get a helluva lot better. But like the initial rollout of air-to-ground-based Wi-Fi, it is going to take years.

When the day comes that air travelers don't have to pay $37 for Wi-Fi on a long-haul flight, then that will be a good thing for both airlines and passengers.