There is still much growth left in in-flight Wi-Fi and related connectivity services, and it appears that emerging economies are showing more interest than connectivity-saturated mature markets like the U.S.
Paid or free, people want to be able to chose whether to connect. But we're surprised that 42% of passengers surveyed in the U.S. wanted mobile voice. Considering boisterous objections by U.S. travellers to calls onboard, we would have expected this number to be much lower.
Airlines such as Delta and JetBlue are finding ways to offer free Wi-Fi products to their customers and that could become the norm as in-flight Wi-Fi becomes pervasive.
Gogo wants its Wi-Fi users to believe the notion that it is primarily monitoring customers' Internet usage to block improper video streaming to safeguard bandwidth and the browsing experience for everyone on the plane. Passengers who are aware of the controversy will have to decide if they trust Big Brother up in the air.