Articles tagged “google”

Multiple sources of data seem to be overwhelming some companies. But it's probably a nice problem to have as organizations count down to net zero.

In Skift's top stories this week, Google joins global partnership Travalyst, backed by Prince Harry, in an act towards sustainability, Europeans are set to make record summer travel numbers, and loyalty programs are being revamped across major and minor travel brands alike.

Good morning from Skift. It's Thursday, April 13, in New York City. Here's what you need to know about the business of travel today.

If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?

With the search engine also publishing the methodology and framework for other travel sellers to adopt, there's a greater chance that carbon emissions data will eventually become standardized, and less confusing. But there's still a long way to go.

In Skift's top stories this week, luxury hospitality fails to live up to its longtime grandeur, corporate travel thrives in the first quarter, and Expedia Group appoints a Google executive to plot its advertising strategy.

The pandemic waylaid Expedia Group's 2019 vow to reduce its reliance on advertising through Google. If Expedia seeks to resume working on that goal, it now has a key member of Google's travel advertising leadership to help lead the effort.

Other than at exception-to-the-rule Google, metasearch has been on a downward spiral in vacation rentals for years. HomeToGo is turning itself into a series of booking sites instead, which just might work in that holiday home sector.

Does Vacasa’s technology and scale really give it a defensible position in North America? Moats are so overrated.

In a region of the world out front in shifting away from pandemic status, the formula is quite easy to figure out, for now: Endemic = less restrictions = more tourists = faster travel recovery = stronger economy.