Articles tagged “google”

Ever wonder about the daunting challenge that Expedia Group CEO Peter Kern inherited from predecessors Dara Khosrowshahi and Mark Okertstrom when Kern took the chief executive spot under Barry Diller…

Just look at their market caps — Booking Holdings $92.05 billion and Airbnb a humbling $77.8 billion.

Superapps and connected trips would take a hit if Google were forced to self-immolate. However, competition would flourish if authorities curtail Google bias.

Uber may not become a superapp anytime soon, but wants to become a bigger part of your journey and everything you do in it, that is for sure.

Campaigners have singled out Microsoft, Google, Facebook and a host of other technology and consultancy firms in a ranking of 230 companies. But this approach is a little backward-looking, with scores failing to include initiatives that will heavily impact business trips in the future.

In years past, Expedia has often talked about integrating its tech platforms or leveraging its massive data trove. Will it actually spur innovation this time around?

Humor can go a long way in driving home an important point, and Prince Harry wasn't above poking fun at himself to emphasize the importance of sustainability.

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.

Travel is roaring back. And with the return of business also comes with it an old set of challenges. “What’s our Google strategy” is once again a key question that every travel executive needs to be asking.

Good morning from Skift. It's Thursday, April 25, in New York City. Here's what you need to know about the business of travel today.