Articles tagged “google”

As travel demand picks up helter skelter, depending on the destination and trip mode, travel advertising has returned as a strong piece of Google's business. Among the companies that have emerged from the pandemic with momentum, you can place Google in the upper echelon.

Airbnb has been a savvy public relations practitioner throughout the years, and the volume of press releases the company churns out annually is legion. Brian Chesky's yearlong digital nomad stint aligns with the company's brand narrative and marketing strategy.

Listen now to a conversation with Google Travel Managing Director Richard Holden at Skift Global Forum in September 2021 in New York City.

In Skift's top stories this week, Marriott indicates W Hotels will get a makeover, Google Maps was the most downloaded travel app in 2021, and Omicron batters European hotels.

Stock markets, at their best, can be hype killers, and public investors shot down many inflated private company valuations in 2021. This may be a sobering development for IPO and SPAC wannabes in 2022.

No big surprises on Google Maps, but Booking.com outpaced rival Airbnb in downloads in the online travel agency category globally by nearly 20 million in 2021. That's not a game-changer, but it's important if Booking is going to eat into Airbnb's daunting direct-booking advantage.

Several travel-oriented, special purpose acquisition companies are out there that have not announced merger partners. A SPAC glut and the lackluster performance of several online travel or short-term rental companies that recently went public could have some of the hunters coming up empty.

Airbnb proved to be more nimble in 2021 than many of its competitors, and is leading the grand online travel experiment in reducing over-reliance on Google.

Listen now to a conversation with Hopper CEO Frederic Lalonde at Skift Global Forum in September 2021 in New York City.

Nine months into the deal, Amadeus is toying with plenty of ideas — here's what one senior exec is excited about so far.