Articles tagged “google”

Call it a vote of confidence in the holiday travel season: Travel marketers came back to Google and other outlets in a big way in October.

It's not just all about Amazon Web Services anymore when Amazon reaches out to travel industry customers. It is still early days but Amazon Ads may one day crimp travel brands' spending on Google and Facebook.

If the revamped Tripadvisor Plus turns out to be a flop — and it very well could be — don't put all of the blame on CEO Steve Kaufer. The board of the Liberty Tripadvisor-controlled company went along with the plan, despite obvious rate parity issues, every step of the way. Kaufer's successor will inherit the challenges.

In Skift's top stories this week, D.C.'s Attorney General alleges Marriott made millions through a deceptive practice, United's CEO cautions travelers about flying on airlines without vaccine mandates for staff, and tour operator TUI pitches remote work holidays to companies.

Google's Gmail itinerary feature can be helpful to travelers — up to a point. But Google's execution of it is deceptive, and a disservice to its travel partners.

Informed consumer choice could help defuse the carbon bomb. But it'll take many actions to respond to the climate emergency.

What can make a travel companies truly put their money where their mouth is on sustainability? Threaten a lower placement on a Google search.

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.